In this case, since the organization deals with shoes, a slick and bold wordmark logo would be perfect.Ī business that deals with food like pizza or drinks would fit best with a wordmark logo that looked fun, fiery, and artsy. The font needs to complement what the brand is about. If your company deals with shoes, it would be very strange and weird if you chose a festive and fiery font for the word mark design. Select a Font That Rhymes With the Personality of the Brand For example, when a brightly coloured brand logo appears online, people tend to associate the organization with liveliness and fun.īrands with sombre hues in their wordmark logos tend to come out as formal and serious organizations, which is why corporate brands prefer them. Learning of the psychology effects or impacts of colour can also help you come up with the best pair of colours to use.
Wordmark logos without words free#
We’ve seen some pretty unique typography trends lately that utilise both upper and lowercase letters, so feel free to get creative with wordmark logo design. While there may be popular wordmark logos that focus on only one case, you can spice up the wordmark by mixing up the cases.
Pair a distinct font with a more neutral one – if one of your fonts has a lot of personality and a very distinct style, don’t pair it with another font that also attracts lots of attention.Don’t pair fonts that simply aren’t meant to go together. Don’t mix different moods – recognise that each font has its own personality and mood.
Assign distinct roles to each font – Consistency is crucial to a professional-looking logo design.Contrast in weights – Ensure a clear visual hierarchy by using varying font weights, with clear differences in the boldness of the fonts used.Contrast in sizes – To achieve contrast, get enough difference in point size between the various fonts.Avoid similar classifications of type – By doing this, you won’t get enough contrast and will likely end up with conflict.Combine serif with sans serif – As a general rule, the more contrast between fonts the better.Use a maximum of two fonts – Keep it simple, keep it clean, think legibility!.But there are also things you need to be aware of: They must complement each other in many ways. On those occasions where a tagline is to be included, it’s important to pair up the two sets of typefaces ideally. It’s also worth noting that you don’t need to include a tagline, but there are occasions when a tagline will be included.
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